The Servus stand has been redesigned. The collaboration between the client, the agency and the stand builder. It features a clear structure and two brands. We have brought the intralogistics system of the future to life, making it both visible and tangible. The aim was to immerse visitors directly in the world of automated logistics.
The standis clearly anchored in the space and visually defined by the ceiling cylinder. It provides orientation, enhances the stand’s visibility from a distance, and effectively showcases the brands within the hall. The large-format LED screen handles all communication. Content is carefully curated to support consultations at the stand, the counter and alongside the products.
The central element is the raised stage platform with an accessible, backlit glass floor. Beneath it, an automated logistics system operates in real time. Visitors experience the technology directly and intuitively understand how it works. The open design facilitates orientation and quick access to the exhibits. Technology, space and brand intertwine to create a focused presentation with a high quality of stay.

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